>>1272I'd explain it as although left-wing memes are of lower quality if not outright garbage, they tend to get more exposure due to media gatekeeping, censorship and influencers. "Late-stage capitalism" is such an example you'll see around, as well as the whole Russiagate delusion (not a fan of Trump but it's obvious that it's a diversionary tactic away from actually good conspiracy theories). You could argue that "climate change" is another example and is probably the epitome of a forced meme as people are told it's an existential threat. As memes are based on exposure forcing a meme on a wide enough scale, as long as it isn't too painfully obvious, can work. The effect is a chain reaction of opinion as the ignorant will parrot what seems relevant (example is apolitical British/European Youtubers making jokes about Brexit) and this does have a subliminal psychological effect on people who hear it a number of times.
Also, if the Left cannot create its own memes then it will co-opt successful memes. Hence the now-disparaged "Ok Boomer" meme, although originating from 4Chan, taking off after Soph's video, and originally criticizing mass immigration and neo-conservatism, is now used by leftists to shut down opposition to their views, because apparently boomers didn't make left-wing standpoints mainstream. Ditto to a lesser extent for the "Doomer" meme, as on 4Chan-influenced cultures it is used to imply the impending dystopia multiculturalism and creeping socialism will bring us, but any "acceptable" source will describe it's about climate change and income inequality. I think people in power as well as leftists on the ground have realized that they cannot kill memes through outrage (see Pepe), so they're twisting the meanings to suit their own agenda. Par for the course, really.