my boring theory for Matara's firing is that she has just been butting heads with vshojo for a while, always commenting about how vshojo should do this or that, whether it is merch or organization stuff, and was trying to dictate how things should be. She probably wasn't the most polite during these talks or was too critical and pointing fingers at them, and vshojo just went "if you're so unhappy here, gtfo then," which probably blindsided Matara as she thought she was just advocating for herself and the others. The others probably didn't think either side was wrong. They probably thought Matara wasn't entirely wrong for advocating for better stuff but also thought she went a bit too far with her words and vshojo was well within their right to stop working for a disgruntled and troublesome employer/talent. Thats just my schizo theory. But the way everyone seems to talk about the firing makes it sound like something happened and a some singular event happened that made them go bye bye to Matara.