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Xbox’s Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales Anonymous 10/04/2025 (Sat) 01:22:22 Id: 0d403c No. 1814172
Microsoft Corp.’s Xbox division surprised many video game enthusiasts this week when the company announced a 50% price hike, to $30 a month, for the highest level tier in its Game Pass subscription service. The price hike and other changes to the Game Pass plans are a sign that Xbox’s big streaming push is still not generating the revenue it would like eight years after launch, according to interviews with seven current and former Xbox employees. The company is putting some of its top titles on the streaming service, but that’s cutting into sales of higher-margin games like Call of Duty, which came with Microsoft’s 2023 acquisition of Activision Blizzard Inc., said the people, who asked to not be identified discussing internal company matters. Xbox gave up more than $300 million in sales of Call of Duty on console and PCs last year, according to one of the former employees, who asked not to be identified discussing internal estimates. “Game Pass hasn’t delivered the explosive growth Microsoft anticipated post-Activision, and they’ve realized their infrastructure costs don’t align with their pricing model,” said Joost Van Dreunen, founder of the video-game analytics firm Aldora. A spokesperson for Xbox declined to comment for this story. more here https://archive.ph/wBCZ1
Reminder Microsoft swore up and down Game Pass was profitable recently
Just fucking die already geez
To be clear, it never seemed like all of those "Day 1" gamepass games was ever profitable for these big releases. Games like Avowed seemed to get less buzz for a game that it was, and I think because gamepass sort of "contained " its hype or excitement in a lot of ways. At best, I would liken their previous pricing strategy to what Uber did when it was trying to gain market share. Just have a service that is unbelievably cheap that it seems unreal, get people used to using the platform, and jack up the prices once you have enough "market share." Now I have no idea how much market share Microsoft has among all game subscription services like EA's, Ubisoft's, and Playstation's, but I suspect they are the far away winner in that category in part due to these implausibly profitable deals. I wonder at what balance though does Xbox make money with gamepass, cause even at $30 a month, it will turn off enough people that it will drastically reduce the number of subscribers either totally or to lower tiers.
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Literally all they had to do was make a good console with good games at reasonable prices to succeed, instead they're trying to do everything but that.
>>1814256 Gamepass was always a scam to please the retards in charge who don't understand shit, it boosts "sales" but since you're paying a lot less and then M$ also has to give other publishers money for being on gamepass it ends up making fuckall money unless you really crank up the subscription price and bank on people not cancelling on months with no big releases. It's the worst aspects of paying and pirating in one package on the dev end >>1814579 > it never seemed like all of those "Day 1" gamepass games was ever profitable for these big releases That's because it never was, it's meant to look good to investors but not much more since yes it boosts "sales" by quite a bit but each sale is just a fraction of the profits a regular full price sale would be and you're nuking your ability to make those by giving legal access to your game for a fraction of the price
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I remember a lot of devs and industry people wondering how Gaypass was profitable, turns out it wasn't lmao. The most frustrating thing has to be Microsoft's constant evasiveness and lies regarding Game Pass's finances. This is the play for subscription services: You start off with a great deal at a loss and slowly enshittifiy monetize the product once a solid customerbase has been established. It happened with cable TV, streaming, Spotify, even YouTube and Twitch. Microsoft skipped the slow part and went full hog aggressive squeeze in a few weeks. But what annoys me the most? All the people who swore this wouldn't happen, that "Uncle Phil" was just that good of a guy to have an Epic Deal for Epic Gamers. Hostility at even questioning the viability of Game Pass.
>>1815232 It's called shilling anon Nobody who isn't a retard falls for Microsofts lies. I was 10 and I understood that a company as monolithic as Microsoft wouldn't be good for gaming long term. And look and what they've done...
Never got goypass but always thought it would've been good for a few games I may want to replay or those I may want to test and never play again, if I dislike them. You know, since demos are kill for the most part. Honestly these companies have like a trillion dollars and yet they can't fathom that they should just make games
>>1814788 (checked) >they're trying to do everything but that Yeah that about sums up triple gAAAy. >>1815232 >wondering how Gaypass was profitable It always seemed pretty clear to me that this was a way to stay relevant and drive people towards the sexbox market despite being last place in the console wars. That was why the price was so low initially, to attract more users.
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>>1815232 >All the people who swore this wouldn't happen, that "Uncle Phil" was just that good of a guy to have an Epic Deal for Epic Gamers. People need to remember that Phil doesn't really run Xbox, Satya Poo-della does. Phil just handles the paperwork, works the advertising like a dollar store Reggie, and takes care of the middleman work which ensures his directives get done. If you're looking at the overall strategy, Nadella does kind of have the right of it - because Xbox is now being used as leverage to merge the Windows and Xbox platforms as a competitor to SteamOS/Proton. Which - building a viable Linux platform does represent a direct threat to Microsoft's monopoly. But from a games and Xbox brand perspective, Ballmer had the right idea, in that Microsoft should have spun Xbox off into it's own independent company after the 360. At least that way, Xbox would have had to really fight to stay competitive and profitable. It would have resulted in a much better product for everyone. Xbox as it is now has just been a kind of holding pattern while Microsoft uses it as a commercial R&D platform for streaming. The only reason they haven't cut and run from whole fucking mess is because if, for whatever reason, they felt a threat emerging from the console space (like they did when Sony was marketing the PS2 as a livingroom computer in order to skirt EU import taxes) - it would be infinitely harder and more expensive to re-enter the market once they already abandoned it, than it would be to just let it ride and half-ass it until the brand is needed again.
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>buying consoles as an adult
>Buy OG xbox >Great experience, great games. >Get 360 >50% chance to red ring >50% chance to enjoy a shooter game you could have played for free on PS3 >Xbox one >Your data is collected and no good games. >Nu-Xbox >You will own nothing and no good games. >Xbox dies >(((They))) never realized this trend was harmful to their brand in 10+ years. <WHAT WERE THEY THINKING!?!?!
>>1816827 I came into this thread to say that Aids Skrillex was a prototype for P.S. Judah. When God spawned anti-pirate "Pirate Software" he looked upon Aids Skrillex and thought "i am gonna pirate this guys look for my new adversary".
>>1814579 >>1814966 They sell a bag containing 20 potato chips for the price of 1 single potato chip, and report the sales numbers by counting each of the 20 potato chips in the bag as a individual sale.
A while ago there was a promotion with game pass where a month free was given out if you bought certain food brands that was participating. all you had to do was send an image of the receipt and you could claim it, and dollar stores sold this shit which ended up being 1.58 for a month compared to the 10-15 it normally was. They had a program to only allow one receipt for each claim, so it was possible to make every item a separate order for a separate receipt to get multiple months in bulk. There was no limits on this and they would send codes, all you needed was a unique email for each one which tempmails/private email hosting could achieve. Even with that, game pass was a waste of money since most games was shit or 10+ year old games you can emulate for free, or a physical copy that was reprinted is 5 dollars. Gamefly at least has niche anime titles if you want to rent them.
>>1824425 >>50% chance to enjoy a shooter game you could have played for free on PS3 People really forget about all the weeb games on the 360, like DoA and Onechanbara.
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>>1826075 >Onechanbara Yes and no. Onechanbara: Bikini Samurai Squad is still 360 exclusive, while Onechanbara Z: Kagura was first released on the 360 before being ported to PS3 1 year later. But you're technically right about the many weeb games it has. Some are still 360 exclusive to this very day. (Operation Darkness, The Idolmaster, and Otomedius Excellent) Some got their first start on the 360 before they got ported to different platforms (Steins;Gate, Deathsmiles I & II, & Caladrius) And then you have weird cases like No More Heroes: Heroes Paradise where the US would only get the PS3 version and the 360 version is only in Japan and worst korea
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>>1814172 >Xbox gave up more than $300 million in sales of Call of Duty on console and PCs last year, according to one of the former employees, who asked not to be identified discussing internal estimates. Maybe it's because call of duty has been shit past BLOPS 3 and even normal fags are catching on?


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