>>29649
Frankly, after being exposed to decades of shitty creepypastas on /x/ and /v/, watching Slenderman rise and fall, witnessing Ben Drowned go from a frightening found footage story to some shit about a living AI trying to be god (I think that's what it turned into I don't know I don't really care), I think the Godzilla NES pasta really does it proper. It's got a middle of the road story, but has custom art, game assets, doesn't take itself too seriously and manages to accomplish a spooky story without overstaying its welcome. It really is still the best.
Alternatively, my vote goes to Jvk1166.esp. Doesn't do anything outside the realm of possibility beyond fuck with a game and has striking imagery and an unsettling vibe that capitalizes on its setting and janky, weird nature.
>>29654
The scary picture from that always just looked to me like some horrifying demon that decided to go through a scene girl phase and it doesn't want its mom to find out it bleached its hair so it took a selfie in its Hellworld to post on MySpace before washing it out.