New COVER Edge
https://coveredge.cover-corp.com/en/list/2228
Report from the hololive production Official Shop: A New Transmission Hub for VTuber Culture – From Tokyo to the World | COVERedge
- The hololive production official shop opened in Tokyo Station on November 14, 2024, as part of a collaboration with Kiddyland Co., Ltd., with plans for an Osaka Umeda store in June 2025.
- The shop aims to serve as a global transmission hub for VTuber culture, promoting interaction between fans and talents.
- Original merchandise is seasonally updated, with December 2024 featuring hololive Station Costumes designed by illustrator Hiragi, which have been highly popular among fans.
- Exclusive in-store experiences include announcements recorded by talents and displays of handwritten signatures, enhancing the unique atmosphere.
- Popular products include the station attendant uniform series, confectionery, and plushies, with high demand noted for limited edition items.
- The store attracts a diverse clientele, with 70-80% male customers and significant international visitors, especially from Asia.
- Fans appreciate the tactile experience of shopping in-store, as they can physically interact with products before purchasing.
- The shop has become a community hub, hosting events and campaigns that coincide with talent activities, fostering a lively atmosphere.
- Future expansion plans include more locations across Japan, with a focus on enhancing the shopping experience and global outreach for VTuber culture.
- COVER President Tanigo emphasizes the vision of promoting VTuber culture internationally, using the Tokyo Station location as a strategic point for attracting both domestic and international fans.